History

History

‘… Development that meets the needs of the present without compromising the ability of future generations to meet their own needs‘.

This is the first sentence that marked the entrance of the idea of sustainability in the history of modern societies. It was 1987 when the UN Environment Commission, chaired by Gro Harlem Brundtland, finally felt the need to give a definition of the term sustainable.

This virtuous but yet imprecise concept opens to various and often conflicting interpretations that may, sometimes, let us a bit confused and disappointed. But year after year the critical situation of the environment and, as a consequence, of the planet is more and more clear to the world and became a global standard that addresses the needs of both present and future generations. This is one of those moments in history when thousands of committed and worried citizens start speaking with one voice, even screaming if necessary, so that their fears, needs and calls can be heard from politicians and lobbies. From small local committees and associations up to the biggest parties and International Organizations around the globe: this worldwide self-examination had, and still have, consequences and reactions from every corner of the Earth. It is an incredible example of how powerful the so-called bottom-up approach can be.

From this moment on a series of sub-definitions thrive to meet the specific needs of different sectors: from sustainable energy to sustainable design or transportation. Eco friendly transport is a quite new concept that develops hand in hand with the smart city one. And even if talking about smart and sustainable transportation systems may be quite confusing at the beginning we can ensure that it is not so ‘science fictional’ as one may think… Actually it is nothing but a complex technological system that puts our vehicles and the city facilities into communication, a way to conceive cars that is completely user focus because starting to create and adapt cars to the needs of the drivers has many positive consequences. Not only it enables the drivers to finally have a car that can fully satisfy their needs but, at the same time, it can reduce costs by eliminating all the surplus. And last but not least teaching drivers how to make responsible choices will transform them in more conscious and aware users of the planet.